Is running a Fun4USKids website a part-time or full-time commitment?
While your schedule can be flexible, you must be able to work at least 20 hours per week running the business, and of those hours, you must have at least 10 hours per week available Monday-Friday 9am-5pm to focus on growing ad revenue. This is not a business that can be successful as a side hustle. Franchisees are required to make this business their priority; and are not permitted to work other jobs or own other businesses which might interfere with their ability to focus on growing the business. You must have time available during standard work hours to be able to interact with local business owners in order to sell advertising. It is strongly recommended that you work weekend events during event seasons. It's important to the success of the entire franchise that you give your business your full attention to be as successful as possible.
It is required that all sites have a minimum of 2 people working on the business; 1 of whom is primarily responsible for content management (keeping the website calendar and directory up to date.) Most of our current franchisees have employed at least 1 content manager, and many have also employed a social media manager. The total amount of hours required correlates with the size of the market, and level of business already developed on the site. Larger markets and/or more established businesses may require additional workers and/or more hours of work in order to keep the website up to date. There are certain times during the year that you will work more and other times when you will work less. Generally speaking, the slowest time of year are when the kids are out of school (Thanksgiving week, Christmas break, spring break, and summer break.)
What Does a Franchisee Do?
Franchisees spend most of their time marketing the website to grow site traffic and selling advertising. During peak seasons, franchisees may need to spend time working on updating the content alongside their content manager as well. Most of the work can be done any day of the week or time of day, and franchisees make their own schedules.
Managing/Coaching a Content Manager who is responsible for:
- Searching for listings
- Reviewing listings submitted to the website
- Entering listings in to the directory and the calendar
Marketing the website to grow site traffic (Many franchisees choose to hire contract workers to do some or all of these tasks)
- Posting to social media
- Sending out events emails
- Working family events throughout the year
- Delivering marketing materials around town
- Running giveaways
Selling advertising (This work is exclusively managed by the franchisee)
- Contacting potential advertisers by phone and email
- Creating ad images (no graphic design experience necessary and no fancy software required)
- Designing ad flyers such as special offers, one sheets, media kits, and quotes
- Posting ads to the website
- Management and bookkeeping tasks
You need to be comfortable with the following:
- Managing your time
- Managing and coaching your content manager
- Learning new computer software
- Using a computer and basic office software
- Searching the Internet
- Data entry
- Posting and interacting on social media
- Interacting with local families and business owners
- Making sales calls and talking to people you’ve never met before
- Basic accounting skills
No website design or coding knowledge is necessary. We provide training and/or tutorials to ensure that you are comfortable with the software we provide and the website services recommend.
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