Is running a Fun4USKids website a part-time or full-time commitment?
While your schedule can be flexible, you must be able to work at least 20 hours per week running the business, and of those hours, you must have at least 10 hours per week available Monday-Friday 9am-5pm to focus on growing ad revenue. This is not a business that can be successful as a side hustle. Franchisees are required to make this business their priority; and are not permitted to work other jobs or own other businesses which might interfere with their ability to focus on growing the business. You must have time available during standard work hours to be able to interact with local business owners in order to sell advertising. It is strongly recommended that you work weekend events during event seasons. It's important to the success of the entire franchise that you give your business your full attention to be as successful as possible.
It is required that all sites have a minimum of 2 people working on the business; 1 of whom is primarily responsible for content management (keeping the website calendar and directory up to date.) All of our current franchisees have employed at least 1 content manager. The busiest and most successful sites have employed a 2nd content manager and have also employed a social media manager. The more time the franchisee has available to sell advertising, the higher the revenue on the site. The total amount of hours and workers required to manage the business varies. Larger markets and/or more established businesses may require additional workers and/or more hours year-round. Our peak seasons are mid September through mid December and March and April. The slowest times of year are when the kids are out of school (Thanksgiving week, Christmas break, spring break, and summer break.)
What Does a Franchisee Do?
Franchisees spend most of their time selling advertising, managing their workers, and promoting their business. During peak seasons, franchisees may need to spend time working on updating the content alongside their content manager/s as well. Most of the work can be done any day of the week or time of day, and franchisees make their own schedules.
Selling advertising We recommend spending a minimum of 10 hours a week on this work
- Contacting potential advertisers by phone and email
- Creating ad images (no graphic design experience necessary and no fancy software required)
- Designing ad flyers such as special offers, one sheets, media kits, and quotes
- Posting ads to the website
- Management and bookkeeping tasks
Managing/Coaching one or more Content Managers responsible for the work listed below. It is imperative to the success of the business that the franchisee spends time reviewing their content managers work, and offering direction and feedback as needed.
- Searching for listings
- Reviewing listings submitted to the website
- Entering listings in to the directory and the calendar. (Many sites hire one person to keep the calendar up to date, and a second person to keep the directory up to date.)
Marketing the website to grow site traffic Franchisees may choose to hire workers to do some or all of these tasks but it is not required
- Posting to social media
- Sending out email newsletters
- Working family events throughout the year
- Delivering marketing materials around town
- Managing giveaways
Franchise candidates must be comfortable with the following:
- Managing your time
- Working from home or on the go
- Managing and coaching your content manager and other workers
- Learning new computer software
- Using a computer and basic office software
- Searching the Internet
- Data entry
- Posting and interacting on social media
- Interacting with local families and business owners
- Making sales calls, emails, and social media messages
- Basic accounting skills
No website design or coding knowledge is necessary. We provide training and/or tutorials to ensure that you are comfortable with the software we provide and the website services recommend.
Back Next